This post by Rikke Dam and Tao Siang does a nice job of explaining the five stages in the design thinking process while acknowledging the fact that the process itself is anything but linear in practice.
‘…in practice, the process is carried out in a more flexible and non-linear fashion. For example, more than one stage may be conducted concurrently by different groups within the design team, or the designers may collect information and prototype during the entire project so as to enable them to bring their ideas to life and visualise the problem solutions. Also, results from the testing phase may reveal some insights about users, which in turn may lead to another brainstorming session (ideation) or the development of new prototypes.’
This article also brought to mind another one, by Christine Wodtke, in which she perfectly describes my own journey when it comes to design thinking. I too approached design thinking with extreme scepticism, and by studying it and practicing it I have been converted.
‘…over time I’ve discovered that the oft-parodied approach to Design Thinking — a lot of post-its and a lot of prototyping — works better than nearly any other approach to product and service innovation.’
Although I still refuse to use the term ‘ideation’ (ugh!).